Congratulations! Skyria Reappointed as a Council Member of CCBD




The China Council for Brand Development (CCBD) has officially released the list of its Council Members for the 2024–2025 term. Skyria Group has been reappointed, continuing its role as a Council Member.

As a global integrated investment group committed to the deep integration of "health and technology", Skyria Group's renewed appointment not only highlights its ongoing leadership in brand development and standardization but also marks another significant milestone in its rise as a global brand leader.



The China Council for Brand Development operates under the authority of the State Administration for Market Regulation (SAMR). It is a national-level brand institution jointly initiated by five major ministries and organizations—the former General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), the Ministry of Finance, the Ministry of Industry and Information Technology, the China Council for the Promotion of International Trade (CCPIT), and China Central Television (CCTV)—with the consent of the State Council and approval by the Ministry of Civil Affairs. It is currently the only nationwide social organization dedicated to brand development in China. As the core platform for China's brand standard system construction and global promotion, the CCBD holds significant industry influence and policy direction.



According to the official announcement published on the CCBD's website, the 2024–2025 Council Members include Alibaba Group, China Metallurgical Group Corporation, China State Shipbuilding Corporation, China Automotive Engineering Research Institute, China National Gold Group, Capital Airports Holding Company, China Energy Investment Corporation, Skyria Group, Weichai Holding Group, CRRC Heavy Industry Corporation, China Railway Equipment Group, and China Institute of Building Standard Design & Research, among others. These organizations form a vital force in China's current brand development framework.



Skyria Group's reappointment reflects its comprehensive capabilities in brand strategy, industrial integration, and international expansion. It also reaffirms the Group's strong presence and active participation in China's national brand development system. As the "Health + Technology" strategy continues to unfold, Skyria Group is poised to play an increasingly pivotal role in the coordinated development of global branding.